When it comes to cool no-one can touch Jimmy page. He sets the standard by which all guitarists will forever be measured. If you are going to play an electric guitar this is how you should look. If a photo was shot of Jimmy playing a guitar it almost automatically became an iconic image. If we are going to meet aliens one day or if aliens come to us and sift through the rubble that was our ‘civilisation’ we need to ensure that any pictures they find of guitarists have Jimmy Page at the top of the pile and not someone holding it up by his tits. Consider this a public service announcement to all guitarists 🙂